If there is one truth in marketing it is that “Content is King”. In 2 years we helped Clear Skin & Hair MD grow into a market leader and open 3 new clinics. We achieved this by creating over 1500 pieces of content in different forms across various digital platforms and built a massive, loyal, and a hyper-engaged community in not just India but South Asia as well.
Clear Skin & Hair MD are spearheaded by Dr. Dhananjay Chavan, one of Maharashtra’s most noted dermatologists, with 30+ years of experience. Clear Skin & Hair MD offer customized and advanced US FDA approved treatments for all kinds of skin & hair ailments.
The goal for Clear Skin and Hair MD was to position themselves as an established brand that provided medically proven and authentic solutions for skin and hair ailments.
We used the “Pillar and Micro Content Strategy.” This strategy involved creating long-form (pillar) content and launching them across “pillar’ platforms. This pillar content would then be recycled into short form (micro) content to be launched on platforms more suited to on the go and shorter content.
The Youtube Strategy for both Clear Skin & Hair MD was to create long-form content in the form of videos.
SERP Videos: These long-form videos focused on topics that were popular according to Search Traffic.
#AskDrDC: A campaign that aimed to grow Dr. Chavan's personal brand and recall, where he would address questions from real patients.
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A good content mix was created for Instagram wherein mini-campaigns were created to showcase various forms of content to help the audience consume content in various forms.
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A campaign that tells people about the impact of this season on hair & skin.
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The Facebook Strategy focused on long-form content.
Clear Skin “The Healthy Hair Network” & “The Healthy Skin Network” were the two Facebook Groups for Clear Skin & Hair MD that saw organic growth and engagement.
The organic reach for Facebook Pages has been at a steady decline for sometime now, which was when we launched the Facebook groups.
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Dr.DC and his team of doctors engaged with the online community by answering questions and providing value-adding information. By creating this online community, we built a loyal group of patients that would receive authentic information directly from the doctors’ personal handles. The idea was to retain current patients and encourage repeat walk-ins. Another goal for this strategy was to also increase the number of treatments opted for by the patients.
Ads were launched from time to time, to urge patients to book appointments or consultations.
Opened 3 centers in 2 years and became market leaders.
Members from - India, Bangladesh, Pakistan, Saudi Arabia, Nepal, United Arab Emirates, Kuwait, United States of America, United Kingdom and Qatar.
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