step set go

User Experience Design | Digital Platform Design

Create an excellent UI/UX that rewarded users and help them meet their fitness goals.

The objective

Creating a brand that makes exercise more appealing through rewards for every step taken, with rewards for each milestone.

The strategy

To gamify exercise and fitness, coins can be collected over time to claim products and discounts in the in -app “Bazaar”. The more you walk, the more you earn, the fitter you get and shop more!

the results

Within a couple of months the app became a household name. The engaging UI/UX created and maintained the users interest and within 3 months the app had over 5 million users, it had covered 1 trillion steps and 1 billion kilometres.