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Save Grain Bags, formerly attached to a Global Chemicals Manufacturing Leader Japanese giant Kurraray, sells Eco-Friendly & Recyclable Grain Storage Bags manufactured using Hermetic Technology* which prevents loss of grains year on year without the use of pesticides
Hermetic technology* uses airtight materials to seal or store grains or products prone to spoilage on exposure to the environment. Thereby allowing the farmers to sell a higher yield, leading to higher profits.
The hermetic storage bags were competing against a free product (jute bags). The farmers didn’t want to pay that extra cost when they had a free alternative available. Another hurdle we had to overcome was simplifying a scientifically complex product to a relatively uneducated consumer.
To achieve the objectives defined, we deployed a holistic Digital Business Strategy which comprised of
As product strategies evolved, we carried out a 5 day design sprint inspired by Google developer. Through this, we strategised,prototyped and tested
The intended goal of this multipronged Digital Strategy was an aggressive push for the Brand and its products.
The Design Sprint for Save Grain Bags was carried out to solve one of the most pertinent issues the client had.
The newly developed online platform hosted three main functionalities for the business
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